Messe Dusseldorf expands in Saudi Arabia

Messe Düsseldorf expands its network of international partnerships by signing an agreement with Riyadh Exhibitions Company (REC) to include regional editions of K, Interpack and Drupa in future editions of Saudi Plastics & Petrochem and Saudi Print & Pack, sectoral trade fairs respectively dedicated to plastics and packaging, to be held in Saudi Arabia. “We are in the right place at the right time – comments Wolfram N. Diener, CEO of Messe Düsseldorf -Our commitment to one of the fastest-growing exhibition markets fastest growing in the world strengthens our global position. Saudi Arabia and the Emirates are diversifying their economies, opening up numerous connections to our exhibition portfolio and creating new opportunities for our customers.” The presence of the three German events in Saudi Arabia strategically adds to Messe Düsseldorf’s global portfolio, which already includes “K Global Gate,” ‘interpack alliance’ and ”drupa global.”