Attendance over the four days of the event was 38,000 visitors, a quarter of them from abroad, representing over 100 countries. As is natural, those from Europe were in the majority (64% of foreign visitors), but the 20% from Asia stood out, while attendance from Africa and the Americas covered 7.5% each, with 0.75% from Oceania. As far as the distribution of visitors over the four days is concerned, the largest attendance occurred on Thursday, the third day of the fair, with one third of the total visitors, followed very closely by Wednesday with 31%. The first and last days were quieter, with 17% and 19% of the total number of visitors, respectively. “The excellent result of the 23rd edition was achieved in a context characterised by several organisational and market changes compared to the previous edition, first and foremost the compulsory choice of dates, which coincided with the first week of September,” explain the organisers. Moreover, we must not forget the general post-pandemic trend towards remote business, which has led the main international fairs to significant drops in terms of visitors and exhibitors’.
