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The goal of the ocean cleaning campaign is to raise awareness among governments, consumers and companies on the issue of marine pollution.
Starting in february 2017, right now, 32 countries have joined the campaign, including states such as kenya, indonesia and thailand.

Governments have committed to adopt decisive measures in the fight against plastic.
It is estimated that every minute the equivalent of a garbage truck ends up in the oceans’ waters: every year at last 8 millions tons of plastic.

Source: World economic forum – The new Plastics Economy